Australia's Most Trusted Brand Category Winners 2008
Consumers can be fickle – supposedly driven by self-interest in a marketplace bursting with contingencies and fads. But not always, as we discover in our annual Reader’s Digest Most Trusted Brands poll.
Share it OVERALL WINNER - Cadbury
CATEGORIES
CATEGORIES
FOOD | ||
|---|---|---|
Winner – Cadbury | ||
Runner Up – Kellogg’s | ||
Dairy Farmers | Sanitarium | |
| Uncle Toby's | Kraft | |
| Arnott's | Peter's | |
| Streets | Mars | |
| Dairy Australia | Maggi | |
Nestle | Continental | |
HEALTH AND WELLBEING | ||
|---|---|---|
Winner – Panadol | ||
Runner Up – Band-Aid | ||
Colgate | Macleans | |
| Johnson & Johnson | Stayfree | |
| Elastoplpast | Blackmores | |
| Nurofen | Nature's Own | |
| Listerine | Advil | |
Herron | Poise | |
ELECTRONICS | ||
|---|---|---|
Winner – Sony | ||
Runner Up – Panasonic | ||
Canon | Apple | |
| LG | Benq | |
| Philips | ||
| Samsung | ||
| Toshiba | ||
MOBILE PHONES | ||
|---|---|---|
Winner – Nokia | ||
Runner Up – LG | ||
Sony Ericsson | ||
| Samsung | ||
| Motorola | ||
RETAILERS | ||
|---|---|---|
Winner –Bunnings Warehouse | ||
Runner Up –Big W | ||
Target | IGA | |
| Kmart | David Jones | |
| Dick Smith | Safeway | |
| Woolworths | Harvey Norman | |
| Myer | Foodland | |
Coles | ||
WHITEGOODS | ||
|---|---|---|
Winner – LG | ||
Runner Up – Westinghouse | ||
Fisher and Paykel | Electrolux | |
| Whirlpool | Miele | |
| Simpson | smeg | |
| Hoover | Maytag | |
| Samsung | ||
BEAUTY AND COSMETICS | ||
|---|---|---|
Winner – Gillette | ||
Runner Up – Palmolive | ||
| Dove | Revlon | |
| Rexona | Garnier | |
| Sunsilk | Neutrogena | |
| Nivea | Avon | |
| Olay | Clairol | |
| L'Oreal | ||
CARS | ||
|---|---|---|
Winner – Toyota | ||
Runner Up – Mercedes-Benz | ||
| BMW | Subaru | |
| Holden | Volkswagen | |
| Honda | Ford | |
| Mazda | Volvo | |
| Audi | Nissan | |
| Hyundai | Saab | |
| Lexus | Renault | |
| Mitsubishi | ||
COMPUTERS | ||
|---|---|---|
Winner – Hewlett-Packard | ||
Runner Up – Toshiba | ||
Apple | ||
| Dell | ||
| Compaq | ||
| ACER | ||
| Lenovo | ||
TRAVEL/AIRLINES | ||
|---|---|---|
Winner – Qantas | ||
Runner Up – Virgin Blue | ||
Singapore Airlines | Jetstar | |
| Emirates | Trafalgar Tours | |
| Air New Zealand | ||
| British Airways | ||
| Scenic Tours | ||
| Australian Pacific Tours | ||
CREDIT CARDS | ||
|---|---|---|
Winner – Visa | ||
Runner Up – MasterCard | ||
| American Express | ||
| Diners Club | ||
BANKS | ||
|---|---|---|
Winner – ING Direct | ||
Runner Up – Bendigo Bank | ||
| St George Bank | BankWest | |
| Commonwealth Bank | Macquarie Bank | |
| ANZ Bank | ||
| Westpac | ||
| NAB | ||
| HSBC Bank | ||
TELECOMMUNICATIONS | ||
|---|---|---|
Winner – Vodafone | ||
Runner Up – Optus | ||
Virgin Mobile | ||
| Primus | ||
| Telstra | ||
| 3 | ||
| AAPT | ||
SOFT DRINKS | ||
|---|---|---|
Winner – Coca-Cola | ||
Runner Up – Pepsi | ||
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