Mac Users are Arrogant Snobs, Study Finds

From Reader's Digest Magazine

Apple’s global marketing campaigns often show a young, hip Mac user versus an old, slow PC user, just in case you were unaware there’s a bit of rivalry between the opposing computer camps.

But why?

Because they have wholly different personality traits, say branding experts.

Mindset Media, a US branding company that analyses the relationship between consumer behaviour and personality, surveyed 7500 Mac and PC owners. Its finding? Mac users are “snobs”. In comparison to PC owners, they’re likely to visit Starbucks for coffee more often, buy organic products and drive a hybrid car. Mindset Media says that people who purchase Macs fall into what it calls the “Openness 5” personality category – which means they are more liberal, less modest and more assured of their own superiority than the population at large.

The rivalry continues...

From Reader's Digest Magazine

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Mac Users are Arrogant Snobs, Study Finds

From Reader's Digest Magazine

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