Steve Tolle, 35, and Cherie
Barber, 38, didn’t set out
to swap being a mortgage
broker and marketing
manager for a renovating business
eight years ago. But when they took
on a one-off renovating project and
made $270,000 after four months
of working just weekends, they
realised they’d be crazy not to.
They began slowly doing one
project at a time, which meant
inspecting up to 40 properties
each weekend and lots of labour
on their building sites. Now
they’re able to work on up to three
projects at once and the rewards
are everything they’d hoped for.
‘We can live life as we please,
work when we want and where we
want,’ says Cherie, although she
acknowledges that working together
puts pressure on their relationship.
Secrets to Success
Cherie and Steve have worked out
a formula for selecting houses and
renovating for maximum profit, making
an average of $300,000 per house.
They say the secret is knowing the
market, keeping the building costs
down, working to tight timelines,
and driving hard bargains with
tradespeople and suppliers.
While they’re still on site every
day, the couple can now afford to pay
labourers to do most of the hands-on
work. Off-site, they build on their
renovating expertise by regularly
going to property seminars, and
are both studying construction via
correspondence, which will earn
them formal building qualifications.
Reno for Riches
Part of Steve and Cherie’s business is
to teach others how to make money
out of reno and they hold Renovation
Riches workshops nationally.
The two-day courses show people
how to identify money-making
suburbs and properties with potential.
It costs $1980, including a DVD study
kit, workshop manuals, discounts and
after-sales support.
Renovations Riches Workshop
The 2009 workshops are on in Sydney
from February 7, Brisbane March 7,
Melbourne April 4, Perth June 6,
and Adelaide September 5. Sign up
at www.renovatingforprofit.com.au.
Learn at Home
with Steve and
Cherie’s renovating CDs all about
construction, financial feasibility
and practical renovating, available
from their website.
Renovating For Profit
Steve and Cherie threw in their day jobs to fix houses for a living
Words by Jodie Thomson
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