Research in the UK has shown there is considerable confusion amongst shoppers about what “organic” food actually is. One in five believed organic food was lower in fat; 14% thought it meant ‘healthy’; while 15% said they buy organic food as a strategy for losing weight.

The word organic has nothing to do with the fat, sugar or kilojoule content of a food. Instead it refers to the system of farming and processing which is used to produce that food product. Organic foods have been produced using farming and processing techniques which are natural, sustainable, ethical and environmentally responsible.

Which means an organic cake, is still a cake. It's still made from flour, sugar, butter and eggs. It still has kilojoules, it still has fat and sugar. It's still a treat food.

Buy organic by all means, but don't assume it's going to automatically help you lose weight.