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  • Australia's Most Trusted Brand Category Winners 2008

Australia's Most Trusted Brand Category Winners 2008

Consumers can be fickle – supposedly driven by self-interest in a marketplace bursting with contingencies and fads. But not always, as we discover in our annual Reader’s Digest Most Trusted Brands poll. The most important thing to a customer, it seems, is a brand being true to its promise.

From Reader's Digest Magazine
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OVERALL WINNER - Cadbury

CATEGORIES
FOOD
Winner – Cadbury
   
Runner Up – Kellogg’s
   
   
Dairy Farmers
Sanitarium  
Uncle Toby's Kraft  
Arnott's Peter's  
Streets Mars  
Dairy Australia Maggi  
Nestle
Continental  

HEALTH AND WELLBEING
Winner – Panadol
   
Runner Up – Band-Aid
   
   
Colgate
Macleans  
Johnson & Johnson Stayfree  
Elastoplpast Blackmores  
Nurofen Nature's Own  
Listerine Advil  
Herron
Poise  

ELECTRONICS
Winner – Sony
   
Runner Up – Panasonic
   
   
Canon
Apple  
LG Benq  
Philips    
Samsung    
Toshiba    

MOBILE PHONES
Winner – Nokia
   
Runner Up – LG
   
   
Sony Ericsson
   
Samsung    
Motorola    

RETAILERS
Winner –Bunnings Warehouse
   
Runner Up –Big W
   
   
Target
IGA  
Kmart David Jones  
Dick Smith Safeway  
Woolworths Harvey Norman  
Myer Foodland  
Coles
   

WHITEGOODS
Winner – LG
   
Runner Up – Westinghouse
   
   
Fisher and Paykel
Electrolux  
Whirlpool Miele  
Simpson smeg  
Hoover Maytag  
Samsung    

BEAUTY AND COSMETICS
Winner – Gillette
   
Runner Up – Palmolive
   
   
Dove Revlon  
Rexona Garnier  
Sunsilk Neutrogena  
Nivea Avon  
Olay Clairol  
L'Oreal    

CARS
Winner – Toyota
   
Runner Up – Mercedes-Benz
   
   
BMW Subaru  
Holden Volkswagen  
Honda Ford  
Mazda Volvo  
Audi Nissan  
Hyundai Saab  
Lexus Renault  
  Mitsubishi  

COMPUTERS
Winner – Hewlett-Packard
   
Runner Up – Toshiba
   
   
Apple
   
Dell    
Compaq    
ACER    
Lenovo    

TRAVEL/AIRLINES
Winner – Qantas
   
Runner Up – Virgin Blue
   
   
Singapore Airlines
Jetstar  
Emirates Trafalgar Tours  
Air New Zealand    
British Airways    
Scenic Tours    
Australian Pacific Tours    

CREDIT CARDS
Winner – Visa
   
Runner Up – MasterCard
   
   
American Express    
Diners Club    

BANKS
Winner – ING Direct
   
Runner Up – Bendigo Bank
   
   
St George Bank BankWest  
Commonwealth Bank Macquarie Bank  
ANZ Bank    
Westpac    
NAB    
HSBC Bank    

TELECOMMUNICATIONS
Winner – Vodafone
   
Runner Up – Optus
   
   
Virgin Mobile
   
Primus    
Telstra    
3    
AAPT    

SOFT DRINKS
Winner – Coca-Cola
   
Runner Up – Pepsi
   
   

 

 

 

From Reader's Digest Magazine
 
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FactSee More Facts and Figures


Australian salespeople are prone to exaggeration, but US sales assistants are the worst in the world. Nearly 50% of Australian salespeople were found to spin the truth to their customers. Kiwis, Brits and the Danish were the most honest.


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