Australia's Most Trusted People 2008

From Reader's Digest Magazine

Here we go again. Our fourth annual Most Trusted survey shows that being important or celebrated does not guarantee people will trust you. To the contrary, humility, honesty and helping others are much bigger factors – year in and year out.

Australia’s 100 most trusted people list – 2008

1. Dr Fiona Wood - Burns specialist
2. Professor Ian Frazer - Cancer researcher
3. Ian Kiernan - Founder of Clean Up Australia
4. Dr Harry Cooper - TV veterinarian, Harry's Practice
5. The Wiggles - Children's entertainers
6. Princess Mary of Denmark
7. Ernie Dingo - TV presenter, The Great Outdoors
8. Peter Cundall - TV presenter, Gardening Australia
9. Olivia Newton-John - Singer
10. Dr Karl Kruszelnicki - Author, TV and radio science commentator
11. Rolf Harris - Artist, Entertainer, TV presenter
12. Dick Smith - Adventurer, entrepreneur and philanthropist
13. Pat Rafter - Retired tennis player
14. Grant Hackett - Olympic swimmer
14. John Williamson - Musician
16. Hugh Jackman - Actor
17. Lee Kernaghan - Country musician
18. Lisa McCune - Actor
19. Andy Thomas - Astronaut
20. Tim Flannery - Environmentalist,Scientist
21. Rove McManus - TV host, Rove
22. Hi-5 - Children's entertainers
23. Queen Elizabeth II
24. Jodie Henry - Olympic swimmer
24. Layne Beachley - Professional surfer
26. Bryce Courtenay - Author
27. Andrew Denton - TV host, Enough Rope
27. Casey Stoner - World Motorcycle champion
29. Cate Blanchett - Actor
30. Leisel Jones - Olympic swimmer
31. Bindi Irwin - TV host, daughter of Steve Irwin
32. Nicole Kidman - Actor
33. Jennifer Hawkins - Model, former Miss World, TV presenter, The Great Outdoors
34. Reverend Tim Costello - Chief Executive, World Vision, Australia
35. Ian Thorpe - Former Olympic swimmer
36. Patti Newton - Entertainer
37. David Koch - TV host, Sunrise
38. Ricky Ponting - Captain, Australian Cricket Team
39. Bruce McAvaney - Sports commentator and TV host
40. Larry Emdur - TV host The Morning Show
41. Thomas Keneally - Author
42. Megan Gale - Model, TV presenter
43. Delta Goodrem - Musician
44. Sarah Murdoch - Model, Charity Patron
45. Michael Jeffery - Governor General
45. Myf Warhurst - Radio host, TV personality Spicks and Specks
47. Elle Macpherson - Model, businesswoman
48. Kylie Minogue - Entertainer
49. Kerry O'Brien - TV Host, The 730 Report
49. Terri Irwin - Widow of Steve Irwin Owner of Australia Zoo
51. Naomi Watts - Actor
52. Jessica Rowe - TV newsreader
52. Mick Keelty - Commissioner, Australian Federal Police
54. Andrew Symonds - Member of Australian cricket team
54. Murray Gleeson - Chief Justice of the High Court of Australia
56. Mick Fanning - World Champion surfer
57. Natalie Bassingthwaite - Actor, musician, TV host, So you think you can dance
58. Bert Newton - TV host
58. Karl Stefanovic - TV host, Today
60. Kerri-Anne Kennerley - TV Host, Mornings with Kerri-Anne
61. Bill Granger - Chef, TV Host and Author
62. Kevin Rudd - Prime Minister
63. Chris Lilley - Writer and comedian, Summer Heights High
64. Mel Gibson - Actor and director
65. Keith Urban - Musician
66. Jana Rawlinson (nee Pittman) - Olympic runner
67. Maxine McKew - Former journalist, Federal MP
67. Russell Crowe - Actor, businessman
69. Julia Gillard - Federal MP, Deputy Prime Minister
70. Greg Norman - Golfer
71. Lleyton Hewitt - Tennis player
72. Noel Pearson - Lawyer and activist
73. Therese Rein - Wife of Prime Minister, businesswoman
74. Janette Howard - Wife of former Prime Minister
75. Cardinal George Pell - Catholic Archbishop of Sydney
76. Peter Garrett - Federal MP, ex Midnight Oil musician
77. Lara Bingle - Model
78. Andrew Johns - Former rugby league player
79. The Chaser Boys - Comedians and satirists
80. Alan Jones - Radio presenter
81. Bob Brown - Federal senator, leader of the Australian Greens
82. Peter Holmes a Court - Businessman, owner South Sydney Rugby League Club
83. Glenn Stevens - Governor, Reserve Bank of Australia
84. Lachlan Murdoch - Businessman
85. Bob Hawke - Former Prime Minister
86. Rupert Murdoch - Media mogul
87. James Packer - Businessman
88. John Howard - Prime Minister
89. Kyle Sandilands - Radio personality, TV judge Australian Idol, TV Host, Big Brother
90. Malcolm Turnbull - Federal MP, Shadow Treasurer
91. Paul Keating - Former Prime Minister
92. Peter Costello - Federal MP, former treasurer
93. Brendan Nelson - Leader of the Opposition
94. Tony Abbott - Federal MP
95. Shane Warne - Former cricketer
95. Sol Trujillo - Telstra CEO
97. David Hicks - Confessed terrorism supporter
98. Ben Cousins - Suspended AFL player
99. Wayne Carey - Retired AFL player
100. Rodney Adler - Former director of telecommunications company One. Tel and insurance company HIH

To conduct our Trust Poll we commissioned an independent research firm, The Leading Edge, to survey a representative sample of 750 Australian adults. They were asked to rate how much they trusted 100 well-known people on a scale of one to ten. They were also asked to rate professions and brands in the same way.

Australia's Most Trusted People 2008

From Reader's Digest Magazine

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