close
Advertisement

The sensory video craze sweeping YouTube: A guide to ASMR

If your brain "tingles" while watching videos of someone eating a pickle, carving soap, whispering softly, brushing their hair, tapping their fingernails, and so on, you may be experiencing Autonomous Sensory Meridian Response (ASMR).

 Maria produces YouTube videos that induce Autonomous Sensory Meridian Response (ASMR), a tingling sensation. She is the most viewed and subscribed 'ASMRtist' on YouTube.
Getty Images

Does watching a video of someone eating a pickle or gently brushing their hair leave you feeling almost euphoric?

If so, you are not alone.

It’s called Autonomous Sensory Meridian Response (ASMR) - also known as the 'brain tingles' or ‘braingasms’ - and it’s become something of a phenomenom lately.

Advertisement
Just what is ASMR?
Just what is ASMR?
Getty Images

In a nutshell, ASMR is the very pleasurable and relaxing sensation that occurs when some of us listen to soft sounds such as whispers or finger tapping.

“It… is associated with a pleasant tingly feeling on the scalp and back of the neck,” explains Nick Davis, PhD, a psychologist and cognitive neuroscientist at Manchester Metropolitan University in Manchester, UK.

This buzz may also travel down the spine, and can spread to the back, arms, and legs, he says.

Déjà vu is a similar brain sensation.  And there’s a similar reaction in some people when they listen to music. I

f you get chills listening to music, there’s some evidence that your brain may be wired for stronger emotions and you may have stronger emotional intelligence.

People with ASMR report a boost in mood immediately, Davis says.

“It seems to last for several hours after watching the video.”

It’s different strokes for different folks when it comes to the sounds and visual cues that trigger brain tingles, but whispering, hair being played with or brushed, and soft talking seem to be top ASMR triggers.

“In a study, we found that people like low-pitched sounds and detailed activity, while people tended to find that background music made it harder to experience ASMR,” Davis says.



Advertisement
 25 dating deal breakers all women have – and men should definitely be aware of
73 short jokes anyone can remember

73 short jokes anyone can remember

For when you need the laughs to come fast.
Visit the Game of Thrones shoot locations and relive your favourite episodes

Visit the Game of Thrones shoot locations and relive your favourite episodes

After almost a decade of captivating audiences, Game of Thrones has finally come to an end for TV viewers. But if you still want your GoT fix, visiting one of the show’s filming locations may be the next best thing.
40 of the most magical movies from your childhood

40 of the most magical movies from your childhood

Whether it was the enchanting characters, the memorable scenes or simply because it was the first film mum or dad took you to, these are the movies that have left the most lasting impressions over the decades. How many do you have a soft spot for?
30 amazing facts about your brain that will blow your mind

30 amazing facts about your brain that will blow your mind

Here are some fascinating facts about your grey matter.

Advertisement