Australia Trusted Brands 2025

126 2025 TRUSTED BRANDS SPEC I AL SUPPLEMENT “EQUAL IS PROUD TO BE AWARDED Reader’s Digest Trusted Brand for the 13th consecutive year – a testament to the trust we’ve earned as Australia’s go-to sugar substitute,” says Valeria Volpini, Marketing Manager. Choosing Equal isn’t just about cutting sugar; it’s about managing wellness goals and making mindful choices. Whether you are navigating diabetes, weight management, or embracing a low- sugar lifestyle, Equal is honoured to be part of your journey. Equal is committed to innovation to craft delicious, affordable, sugar- free options that fit seamlessly into your life. From your morning cup of coffee to your favourite recipes, Equal sweetens every moment. “Thank you for trusting us for over a decade – we promise to keep evolving to meet your needs and make living without sugar easier and more enjoyable than ever,” says Ms Volpini. Embrace a sweeter future with Equal.  Visit www.equalchoice.com.au or find Equal on Facebook www.facebook.com/EqualAustralia 2025 S u g a r S u b s t i t u t e s i t u t e s Our preferred brand at home and in cafes. MALE, 70+, WA Great sugar substitute with a sweet taste. MALE, 40-49, SA/NT Have used it daily for years. High quality. FEMALE, 40-49, VIC/TAS It’s the original and most popular. MALE, 30-39, QLD Equal WINNER SUGAR SUBSTITUTES Australians trust Equal. Visit www.trustedbrands.com.au