Australia Trusted Brands 2025

144 100% voted by consumers. View all results at www.trustedbrands.com.au 2025 TRUSTED BRANDS SPEC I AL SUPPLEMENT featured in Taiwan’s B usiness Weekly ran with the headline: “1% AI New Winners”. The magazine interviewed manufacturers that have made a comeback through the application of AI, as well as AI self-taught people and entrepreneurs, and reported that in the future the gap between companies, individuals and even countries that understand AI and those who do not is likely to become increasingly larger. With an ageing demographic high among his business concerns, the head of an aged-care company recently lamented that perhaps every resident of a long-term care institution should be equipped with an AI robot to provide better care and even solve the manpower shortage in long-term care. Whether such a ‘solution’ will be widely embraced is yet to be seen. Regardless of what AI is designed for, be it to translate a language, or generate design and content- marketing, it can certainly absorb large quantities of tasks. Whether AI can develop to be a reliable, consistent and trusted form of help will depend on how precise, and timely its programming instructions are. It also depends on companies and individuals keeping up with its development. AI is the latest evolving challenge for brands wanting to keep and win over customers.