How did the Keke Challenge start?
It all started innocently enough.
Comedian Shiggy (pictured above) posted a video on Instagram of himself dancing on the street to hip-hop artist Drake’s ‘In My Feelings’, where he mimed the lyrics of the song, including making a heart shape with his hands and pretending that he’s steering a car.
It’s important to note, though, that he was on solid ground at all times.
The name of the challenge comes from a line in the song: “Keke, do you love me/ Are you riding/ Say you’ll never, ever leave.”
Other people started trying to take things up a notch by posting videos of themselves doing the dance in more unconventional places – Hollywood actor Will Smith posted one where he was dancing on top of a bridge.
Before long, the challenge involved jumping out of a moving car!
That sounds dangerous
Indeed, it is. In fact, there have been many injuries of varying degrees reported.
A Florida man who jumped out of a moving car slipped on a patch of oil and got hit by a car.
Many other videos show people getting into all sorts of scrapes and mishaps from slipping and falling to colliding with a lamp post.
Can I get in trouble if I decide to do it?
The Keke Challenge is not just ill-advised, it can also get you in trouble with the law.
Malaysia’s Road Transport Authority has issued a warning that those who perform the challenge on roads and highways and end up endangering others will be dealt with.
Other countries are equally concerned.
Egypt has banned the dance challenge, while police in India, Abu Dhabi, Spain and the US, among others, have also warned people against it.
Mumbai police tweeted: “Not just a risk for you but your act can put life of others at risk too. Desist from public nuisance or face the music!”
Of course, this is not to say that you can’t dance to the song – just don’t do it in a dangerous manner.
Take a leaf out of this South Carolina dentist’s book – he’s had over 40 million views with his version, which has been called ‘In My Fillings’.