Australia Trusted Brands 2024

146 100% voted by consumers. View results at www.trustedbrands.com.au 2024 TRUSTED BRANDS SPEC I AL SUPPLEMENT 2024 The Value Of Trust Your word is your brand and if your word contradicts the quality of what you grow and sell, you will have difficulty in your community in the future. CINDY ANN PETERSON, AUTHOR A brand is a promise. A good brand is a promise kept.” MUHTAR KENT, COCA-COLA COMPANY CEO “ Quality is remembered LONG AFTER THE PRICE IS FORGOTTEN. GUCCI FAMILY SLOGAN Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all. It is a force which leaps into being only when conditions are exactly right for it – and it is a force very sensitive to betrayal.” MAURICE FRANKS, AUTHOR BRANDS ARE BUILT FROM WITHIN … [THEY] HAVE VERY LITTLE TO DOWITH PROMISES MADE THROUGH ADVERTISING. THEY’RE ALL ABOUT PROMISES MET BY EMPLOYEES. IAN P BUCKINGHAM , AUTHOR OF BRAND CHAMPIONS “ATWORKOR IN RELATIONSHIPS, TRUST IS KEY IN THE IMPACT ITMAKES ANDHOW IT INFLUENCES ANORGANISATION. IT IS PRETTY AMAZING, AND CONTAGIOUS. LEARN TO TRUST AND EARN TRUST.” PRIYA MENON, EXECUTIVE DIRECTOR, 3M INDIA