Australia Trusted Brands 2025

28 100% voted by consumers. View all results at www.trustedbrands.com.au 2025 TRUSTED BRANDS SPEC I AL SUPPLEMENT Australians Trust Authentic Brands Successful brands project the values that their loyal customers uphold A wealth of information about a brand is available at consumers’ fingertips, and this allows them to discern where to place their brand loyalties. Consumers will no longer tolerate brands that ignore social trends, disengage from political discourse, or worse, fail to deliver on promises. Consumers seek out brands that have integrity, honesty and are transparent about their corporate values. This means the promises that a brand makes to their customers must be delivered – without mishap, and without confusion. When a consumer is aligned with a particular brand, generally it’s a decision that has involved extensive observation, both online and word- of-mouth. There are several features they will always judge the brand against: Is the item or service value for money? Does the brand have a solid reputation for being reliable? Does its messaging ‘speak’ to my values? Each year, the global communications agency, Edelman, PHOTO: SHUTTERSTOCK 2025 2025