Australia Trusted Brands 2025

29 100% voted by consumers. View all results at www.trustedbrands.com.au viewed positively. Reflecting the political shift among customers will extend the brands’ appeal to their customers. It includes taking a stand on social issues, and reducing climate impact. Clearly, a new relationship is forming between consumers and brands – consumers want authentic connections with their brand of choice as they view it as an extension of their personal political values. For example, they purchase and drive an electric car because they believe it is an environmentally cleaner and cleaner option than a petrol- powered car. These beliefs mean consumers will protect and remain loyal to brands that share their values. releases its Trust Barometer which examines how brands can earn, strengthen and protect their relationships with consumers. In 2024, the Barometer included an assessment of how personal politics can influence consumer choice. The research found that today’s consumers express their politics through brand choices they consciously make. This means brands are exposed to their customers’ political beliefs on, for example, the environment, gender, human rights, animal rights and modern slavery. Almost 80 per cent of participants feel that brands are doing things that they consider to be either political, or politically motivated. And this is