Australia Trusted Brands 2025

31 100% voted by consumers. View all results at www.trustedbrands.com.au For26consecutiveyears, the Reader’s Digest Trusted Brands Trustmark has been helping consumers identify the brands in themarketplace that are worth buying. This is especially relevant in today’smarket where ‘trust signals’, like the Trustmark, are used ever more frequently to offer customers quick guidance when deciding which product or service is backed by a good reputation. Not all trust signals are equal, however. Behind the brightly coloured awards badges that consumers can find onwebsites, marketingmaterials and advertisements of products, lie a variety of methodologies and sample sizes, each one revealing just how genuine the result represented by the badge truly is. Not so the Reader’s Digest Trustmark logo earned by winners of the Trusted Brands surveys. Reader’s Digest is proud of the consistency and independence withwhich the Trusted Brands survey has been conducted over the past 26 years, with the survey results enjoying the highest level of accuracy. These awards for theMost Trusted Brands are based on the genuine opinions of everyday Australians. It is not a reader survey. Catalyst Research, experts in marketing research, was commissioned to survey a representative sample of consumers across Australia to discover their views on products and services in 66 categories of thriving industries. This year, some 4150 individuals shared their opinions. Each of these participants completed an online questionnaire that first required them to name the brands that they trust for each category. This was an unprompted question to ensure the rating of top brands in each of the 66 categories, as selected by Australians, was without prejudice. The participants were then asked to ratewhichwas their most trusted brand in each category, and explain why. In each category, one overall Winner was awarded, alongwith two HighlyCommended brands. These brands scored higher in their respective categories than the other brands polled. The Reader’s Digest Trusted Brands survey and its Trustmark logo are valuable achievements for businesses of all sizes and industries. Being awarded a Trusted Brand in a category sets a brand apart, and boosts its reputation in themarket. A TRUSTED METHODOLOGY 2025 2025