Australia Trusted Brands 2025

30 100% voted by consumers. View all results at www.trustedbrands.com.au 2025 TRUSTED BRANDS SPEC I AL SUPPLEMENT Brands in a changing world Holding onto a consumer’s trust involves being transparent, upholding business practices that are relevant to the needs of society, and by making change happen through intelligent management. So what can brands learn from the 2024 Edelman Trust Barometer’s findings? It found four key truths: 1. Don’t be paralysed by politics. Brands need to navigate politics in a way that best serves their business values and those of their customers. 2. Act multi-local. Brands must be adaptable to withstand geopolitical shifts by having local values with a positive impact. 3. Know your politics. All brands are under the spotlight, with customers maintaining a close eye on their values and how they do business. A brand needs to understand their customers’ values, then use this knowledge to remain authentic. 4. Action drives trust. Shoppers are inspired by brands that take a stand on issues in the public discourse. How? They purchase insurance from a company that sponsors fun runs, because they share the belief that sports participation boosts good health. For 26 years, Reader’s Digest has made it possible for consumers to share what they expect from brands they trust. This experience makes us uniquely placed to understand what it takes for a brand to win the trust battle year after year. TOP 20 TRUSTED BRANDS WINNERS * 1 Dettol 2 Dulux 3 Toyota 4 Panadol 5 Cancer Council 6 Cadbury 7 Bunnings 8 Weber 9 Royal FlyingDoctor Service 10 Bridgestone 11 Selleys 12 Vicks 13 Singapore Airlines 14 Vanish 15 Bosch 16 Finish 17 Fisher &Paykel 18 Victa 19 Breville 20 Lipton * Of brands surveyed