Readers Digest Australia Sampler 2022

2022 TRUSTED BRANDS SPEC I AL SUPPLEMENT 148 100% voted by consumers. View all results at www.trustedbrands.com.au Trust By The Numbers SOURCES: HTTPS://AU.BUSINESS.TRUSTPILOT.COM/GUIDES-REPORTS/BUILD-TRUSTED-BRAND/WHY-AND-HOW-SOCIAL- PROOF-INFLUENCES-CONSUMERS; HTTPS://WWW.BIGCOMMERCE.COM.AU/BLOG/ECOMMERCE-TRUST-SIGNALS/#WHY -IS- CUSTOMER-TRUST-IMPORTANT-IN-ECOMMERCE; HTTPS://WWW.TAILORBRANDS.COM/BLOG/BRANDING-STATISTICS Buyingonline isn’t apassive act. Thanks to socialmedia, product reviewsites and customer reviews within e-commercewebsites, the performance and trustworthiness of a brand is powerfully transparent. A 2019 study by Trustpilot across multiple international markets, revealed the power of ‘trust signals’ that publicise this social proof of a brand’s performance. PHOTOS: GETTY IMAGES of customers said the PRESENCE OF SOCIAL PROOF increased their likelihood of buying a product. 66 % 86% of customers said positive star ratings and reviews on the homepage were the trust signals most likely to drive them to make a purchase. 98% of customers can identify at least one type of trust symbol that increases their likelihood to make a purchase. Trust Signals & Social Proof