Readers Digest Australia Sampler 2022

100% voted by consumers. View all results at www.trustedbrands.com.au 149 of customers said a positive star rating made themmore likely to make a purchase. POSITIVE STAR RATINGS &REVIEWS WERE THE MOST IMPORTANT TRUST SYMBOL. 82% CUSTOMERS PREFER DIFFERENT TRUST SIGNALS THROUGHOUT THE BUYING JOURNEY. SAID ENDORSEMENTS FROM PUBLIC FIGURES were effective when they did their initial online research. OF SHOPPERS prefer an authentic and honest brand personality on social media. 86% 50% TESTIMONIALS INFLUENCED 60% OF CUSTOMERS WHILE STAR RATINGS AND REVIEWS SWAYED 50 % OF CUSTOMERS WHEN THEYWERE COMPARING DIFFERENT RETAILERS AGAINST EACH OTHER. 2022