close
Advertisement

9 of the most expensive typos in the world

There’s no such thing as a harmless typo.

Advertisement
1. An "exotic" travel firm
1. An "exotic" travel firm
Getty Images

In the 1988 Yellow Pages, an ad purchased by the Banner Travel agency was meant to espouse the company’s “exotic travel” options - instead, thanks to a typo by US telco Pacific Bell, it advertised “erotic” travel destinations.

Banner’s owner said the error cost her 80 percent of her business (primarily elderly customers) and was not assuaged when Bell waived the ad’s $230 monthly fee; she later sued for $10 million.

Cost of blunder: $10 million

Nothing is so fraught with challenges, chaos, mayhem and the occasional bouts of pure joy as going on that family journey with kids.

We asked our readers to share their most memorable moments while travelling with kids of all ages – and as usual they did not disappoint.

2. NASA’s exploding hyphen
2. NASA’s exploding hyphen
Getty Images

It was 1962: America’s space race against the Soviet Union was in full flight, and NASA was preparing to launch Mariner 1, an $18.5 million probe bound for Venus on the nation’s very first planetary mission.

Official accounts dispute what caused the prodigious probe to veer dangerously off course seconds after launch - some cite a missing hyphen in the guidance code, others a missing decimal - but the results are well documented.

Mariner 1 lost contact, lost control, and was ordered to be blown up 293 seconds after launch.

Science fiction author Arthur C. Clarke dubbed the missing punctuation “the most expensive hyphen in history.” 

Cost of blunder: $18.5 million in 1962 dollars (nearly $150 million today)

Need to up your texting game? Every grammar nerd will love these tricks that finally perfect your punctuation.

3. Best lottery ever
3. Best lottery ever
Getty Images

It was supposed to be a simple publicity stunt.

In 2005 the Roswell Honda car dealership mailed 30,000 scratch-off tickets to potential customers, one of which was supposed to be worth a $1,000 grand prize.

Unfortunately, someone at the Force Events marketing company who handled the tickets misread the rules, and nobody caught the mistake during the proofreading process.

Thus, 30,000 shoppers received their tickets - all of them grand-prize winners.

Unable to honor the $30 million payout they owed their customers, Roswell Honda instead offered a $5 Walmart gift card for each winning ticket.

Cost of blunder: $30 million (or $250,000 at Walmart)

From acing a competition or landing a job, to tricking a claw crane machine or getting your book published – here are strategies you need for victory.

4. The son who ruined an empire
4. The son who ruined an empire
Getty Images

How does a thriving, 124-year-old family business with 250 employees go out of business in two short months? Blame the letter “s.”

In 2015 the British government’s registrar of companies reported that Taylor & Sons, a family engineering business established in 1875, was being liquidated.

The problem: it wasn’t. In fact, a completely different company named Taylor and Son (no ’s’ at the end) had gone belly-up, and the registrar didn’t catch the difference in spelling.

Though the typo was corrected within three days, the damage to Taylor & Sons’ credibility was irreparable.

Two months later they were, indeed, out of business - and a court found the government liable for the equivalent of a roughly $17 million legal bill.

That certainly cost them more money than they realised. Check out these 6 common expenses that may be leaking money from your wallet.

5. The curse of the antique ale
5. The curse of the antique ale
Getty Images

An eBay user learned the hard way that fortune (and spelling) can be fickle when he decided to auction a rare bottle of Allsopp’s Arctic Ale, brewed in 1852 and perfectly preserved.

The museum-quality artifact of historical hooch should have fetched a small fortune from enthusiasts - if only the seller had spelled the name correctly.

Accidentally labelled as “Allsop’s” (missing the second ’p’) in the auction title, the item did not appear when buyers searched for the beer by its proper name, resulting in a mere two bids and a lackluster sale at $304 ($5 more than the original $299 asking price).

Eight weeks later, the lucky buyer listed the same bottle on eBay, though spelled correctly this time. After receiving 157 bids, the bottle sold for $503,300.

Cost of blunder: $502,996

You may want to spring clean your house, barn, garage, or attic because these ordinary things just lying around could be worth money.

6. The epic international airfare
6. The epic international airfare
Getty Images

In 2006, Alitalia Airlines mistakenly listed a deal on flights from Toronto to Cyprus for a scant $39.

They meant to say “$3,900,” but by the time the error could be corrected some 2,000 passengers had already booked flights at the epicly low rate.

Fearing the fallout of cancelling those tickets, Alitalia decided to let their customers get away with the bargain - costing the company more than $7 million in losses. 

Cost of blunder: $7 million

Have you scored a great deal on a holiday? Nothing's worse than that sinking feeling you get when you head off on your adventure and remember you left something important at home. Keep your angst to a minimum and use this handy travel checklist.

7. The map of lies
7. The map of lies
Getty Images

The New York City subway system is not exactly celebrated for its precision, but the Metropolitan Transit Authority (MTA) may have suffered its most embarrassing blunder in 2013.

The MTA printed about 80,000 new subway maps that March to inform riders that the minimum balance on pay-per-ride cards had been increased from $4.50 to $5.00.

Unfortunately, someone forgot to type that.

All $250,000 worth of maps stated the new pay-per-ride price was… still $4.50.

MTA scrambled to retrieve as many of the faulty maps as possible, and was forced to reprint the entire run.

Cost of blunder: $500,000

8. The comma farming crisis
8. The comma farming crisis
Getty Images

Twenty years before the word “typo” even entered English, the U.S. government made an epic one. In an 1872 attempt to recover America’s post-Civil-War economy, Ulysses S. Grant’s administration passed a tariff act that imposed a 20 percent tax on most foreign imports.

There were some exceptions, the bill said, including “fruit, plants tropical and semi-tropical for the purpose of cultivation.”

The problem? The bill was only supposed to exempt “fruit-plants,” not fruit AND plants as that stray comma implied.

When importers took advantage and insisted that their fruit should pass into the country tax-free as the letter of the law decreed, the government was forced to refund roughly $2 million in duties - or about $40 million by today’s standards. 

Cost of blunder: $38 million+

9. The typo you made this morning
9. The typo you made this morning
Getty Images

If you’re starting to feel smug right now, consider that even your everyday typos come at a price.

Google could be earning close to half a billion dollars per year through typos, thanks to well-placed advertisements on commonly misspelled URLs like “goggle.com” or “twittter.com.”

It’s a practice called “typosquatting,” and is mostly just a harmless way to capitalise on web users’ typos by directing them to ads.

However, just-slightly-misspelled versions of popular sites can also be prime stages for launching cyberattacks.

Remember to always double-check what you type. If you don’t, it could cost you.

Cost of blunder: $487 million per year

Source: RD.com.



Advertisement
12 foods you didn’t know could kill your dog
Why we procrastinate and how to stop

Why we procrastinate and how to stop

These simple tools will stop you delaying what can be done today.
13 rude things you need to stop doing at the supermarket

13 rude things you need to stop doing at the supermarket

Grocery shopping is something we all have to do, seemingly all at the same time. Here’s how to make the experience better for everyone involved.
Horoscopes May 2019

Horoscopes May 2019

Find out what the stars have in store for you this month, thanks to Reader’s Digest’s expert astrologist Janice Jones.
45 facts that will make you stop using plastic

45 facts that will make you stop using plastic

Plastic is not only killing marine animals and ecosystems, but countless studies show it’s hazardous to human health. These shocking statistics may encourage you to rethink single-use plastic products.

Advertisement