The Most Trusted health brands

The Most Trusted health brands
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This year’s Reader’s Digest Australia Trusted Brands survey produced winners and highly commended brands across 72 categories. With trust such a strong driver for our purchases and choice of providers, particularly when it comes to the health, safety and wellbeing of our family, these results are incredibly helpful when it comes to making decisions about which brands to buy.

See below for the winners in the health and wellness categories. Find out more about the Trusted Brands here and find the full list of winners here.

Plasters/adhesive bandages: Band-Aid

Plasters/adhesive bandages: Band-Aid
Band-Aid

Last year, Band-Aid celebrated its 100th anniversary, and more importantly, a century of healing. With constant innovations and steadfast dependability, there’s a very good reason it’s not only the winner in our Plasters/adhesive bandages category, but our number one Most Trusted brand overall.

Highly commended brands: Elastoplast, Smith & Nephew

First aid: Dettol

First aid: Dettol
Dettol

Australians have grown up with Dettol’s antiseptic range coming to the rescue for their cuts and scrapes. Little wonder then, that it rated number one when it comes to first aid and was our second most-trusted brand overall.

Highly commended brands: Band-Aid, Betadine

Pain relief: Panadol

Pain relief: Panadol
Panadol

When pain gets in the way of life, it’s Panadol that Australians reach to, safe in the knowledge that it can be trusted to do the job right.

Highly commended brands: Nurofen, Voltaren

Cough and cold medicine: Vicks

Cough and cold medicine: Vicks
Vicks

That familiar scent of eucalyptus will always be associated as a source of comfort to Australians when suffering from a cold, which is why they turn to the Vicks brand to help them relieve their cough and cold symptoms.

Highly commended brands: Codral, Betadine

Vitamins & supplements: Blackmores

Vitamins & supplements: Blackmores
Blackmores

To take control of their wellbeing and supplement their diet with vitamins and minerals, Australians trust the country’s leading natural health company, Blackmores.

Highly commended brands: Swisse, Nature’s Way

Body moisturiser: Nivea

Body moisturiser: Nivea
Nivea

To keep the skin on our bodies smooth and supple, Australians know they can rely on Nivea.

Highly commended brands: Dove, Vaseline

Contact lens solution: Renu (Bausch & Lomb)

Contact lens solution: Renu (Bausch & Lomb)
Bausch & Lomb

Australians place their trust in Renu when it comes to keeping their contact lenses – and their eyes – in optimum condition.

Highly commended brands: Opti-Free (Alcon), RevitaLens (Acuvue)

Sunscreen: Cancer Council Sunscreen

Sunscreen: Cancer Council Sunscreen
Cancer Council

With the Cancer Council’s motto of protecting ourselves from the harsh Australian sun by following its well-known ‘slip, slop, slap, seek and slide’ measures always at front of mind, we are assured that when it comes to the ‘slop’, Cancer Council sunscreen’s high, broad-spectrum protection from harmful UV rays will do the job best. That’s why it’s the number one selling sunscreen in Australia and has been voted Most Trusted Sunscreen for six consecutive years.

Highly commended brands: Nivea, Banana Boat

Humidifiers and vaporisers: Dyson

Humidifiers and vaporisers: Dyson
Dyson

To keep the air we breathe at home purified and humidified for optimum health, it is Dyson’s superior technology that we have voted most trusted in 2021.

Highly commended brands: Vicks, Philips

Incontinence products: Poise

Incontinence products: Poise
Poise

When bladder leakage is a problem, Australians know that Poise is a product they can rely on for discreet protection to allow them to get on with their lives with confidence.

Highly commended brands: Depend, Tena

Skin care: Nivea

Skin care: Nivea
Nivea

For skin that always looks and feels its best, no matter what our age or skin type, Australians put their trust in Nivea.

Highly commended brands: Dove, L’Oreal

Optometrists: Specsavers

Optometrists: Specsavers
Specsavers

Ever since the first Specsavers store opened in Australia in 2008, the optometry company has remained focused on providing the very best outcomes for patients and customers. From an eye care perspective that means supplementing the full range of optometrist eye tests with appropriate technology, including a no-cost OCT 3D eye scan for every patient. From a prescription eyewear perspective, it means offering the broadest possible choice of high-quality, great-value frames, prescription lenses, contact lenses and sunglasses.

Highly commended brands: OPSM, Laubman & Pank

Hearing services: Hearing Australia

Hearing services: Hearing Australia
Hearing Australia

Caring for Australians for over 70 years, Hearing Australia is so committed to keeping needed, a free hearing aid and care for life*. Even for self-funded adults, the cost is well within reach, with the convenience of over 170 permanent locations and visiting sites across Australia, as well as tele-audiology and online services available.

Highly commended brands: National Hearing Care, Audika Hearing

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