Gillette
The font in “Gillette” looks sporty, with the slanted style lending itself to the notion of speed. Those slanted letters are angled that way to give off a “razor sharp” feeling. The “G” and the “i” in Gillette have been cut to be symbolic of the brand’s signature product.
Ray-Ban
You may think the logo portrays the company’s name in a sleek font, providing a fashion-forward feel. Famous for their beloved sunglasses, Ray-Ban actually incorporates a subtle illustration of a pair of shades in the “B” in “Ban” (just turn your head sideways to see it).
Hyundai
It’s a jazzy-styled “H” for Hyundai, isn’t it? It’s slanted to insinuate speed, or so we thought. This logo is meant to represent two people shaking hands, with the idea being one is a salesperson and the other is a satisfied car customer.
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Source: RD.com
