Most Trusted food and drink brands in Australia
Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. For the 22nd year, Reader’s Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them.
When it comes to the foods and drinks we consume on a regular basis, the following are the brands Australians put their faith in, safe in the knowledge that they are buying a high-quality product worthy of our tastebuds. Find out more about the Trusted Brands here and find the full list of winners here.
Breakfast food: Sanitarium Weet-Bix
Australians young and old have long been proud to call themselves Weet-Bix™ kids. In fact more than 90 years after Sanitarium launched its now-iconic wholegrain cereal, today you’ll find a box of Weet-Bix in almost half of all Australian homes – both the classic original recipe, and some innovative new varieties to cater to people’s changing dietary needs. That’s why, yet again, it’s been voted Most Trusted breakfast food.
Highly commended brands: Uncle Tobys Oats, Kellogg’s Cornflakes
Butter: Western Star
For over 93 years, generations of Aussie cooks have used Western star for all their cooking, baking and sandwich making needs, which is why it’s been voted top spot in the butter category – and the top 4 Most Trusted Brand overall!
Highly commended brands: Devondale, Mainland