If your small business has taken a hit because of COVID-19, building a website with proper search engine optimisation (SEO) could be the lifesaver you need.
For most small businesses, a key internet presence is essential for you to thrive in tough times.
Most small business owners have some idea as to what SEO is and how it can help your business, but if you’re just starting out and have no idea what it means, SEO can be an intimidating world.
How can SEO help me?
- Amazing return of investment, much cheaper than other traditional forms of advertising such as TV, radio and magazines
- You get qualified and targeted leads especially with a local SEO service (great for tradies, local businesses and professionals)
- You can rank on Google for many of your businesses main keywords
- Google has over 98% of the search traffic so you know what search engine you want to be on
- Over 75% of Australian shoppers will go online to do their research before visiting the shop to make a purchase
- You can compete with existing large businesses if you are prepared to invest in an SEO campaign
- You can measure the effectiveness of your SEO campaign easily through your Google Analytics account
If you’re a new business starting out, it can be difficult to try and carve a spot on the top of Google when other businesses have the funds and means to steal that top spot.
Being left out in the cold search engine wise can also happen when you’re entering a popular industry with major players who have had time and experience as well as staff dedicated to keeping them on the top spot for years.
This was the case with Bali Villa Escapes, as they were a new start-up business that required intense SEO help as the company was trying to get into the competitive niche that is travel.
Bali Villa Escapes realised they couldn’t do it on their own and enlisted the help of SEO Sydney Experts.
SEO Sydney Experts helped Bali Villa Escapes get to the top page of Google as well as completely dominate a select list of competitive search words by coming up with a personalised SEO strategy to boost their online brand as well as attract new visitors to their website.
SEO Sydney Experts also came up with a custom content marketing campaign to boost their online profile through YouTube marketing as well as informative blogs with those competitive search words that were mentioned earlier.
As SEO Sydney Experts have access to other web agencies, this means that they’re able to help you build a website that best meets your new clients’ needs as well as ensuring that they don’t get lost on your site either!
CEO of SEO Sydney Experts Steven Waldberg has over 15 years of experience in the SEO industry as well as a hand of web designers and copy experts that are ready to help your small business meet your goals.
Waldberg has also explained why small businesses need SEO as well as an engaging customer experience in order to make your business stand out online.
“Web design and SEO are intertwined. You can’t have one without the other. SEO can generate traffic, but conversion-focused web design is the real kicker,” he said to DeleteToFeed.
“The question you need to ask yourself is, “What is the customer experience like and what do they do when they land on your website?” If you are planning to start an SEO campaign, you need to plan this before any design takes place. Remember, for SEO to be effective, you need to have your design sorted well.”
If helping your small business thrive in a competitive online environment is one of your business goals this year, contact Steven Waldberg for more information.
This is a sponsored article produced in partnership with SEO Sydney Experts.