Why do we get so many robocalls?
“The short answer is that they work and they are very inexpensive,” explains associate professor of marketing, Jeff Galak. Eliminating humans dialling phones means that marketers and scammers can reach millions of phones efficiently and cheaply.
“And they work for two reasons,” Galak explains. “First, they can separate the diligent consumers from the less diligent (aka suckers). If you pick up a robocall and talk to the automated system, the caller now knows that there is a human on the other end of the phone and can sell that information to others who might try and call with some kind of sales promotion or, far worse, call with a scam of some sort. The second reason is that they are a fast way to get information – and sometimes disinformation – out to many people quickly. This is particularly true for older demographics who tend to rely more on phone calls than other forms of communication like emails, text messages, or social media.”
Using a variety of schemes, a robocall operation that averages 10 to 15 million robocalls a day can earn a yearly profit of $200,000, says cybersecurity expert Julia Campbell. “If a robocall operation goes undetected for over a year, its profit can soar into the millions,” she adds.
Sign up on the Do Not Call Registry
Registering your mobile number on the Do Not Call Register will stop most of the calls. Sign up at www.donotcall.gov.au or phone 1300 792 958.
“To get fewer robocalls, start blocking them on your phone. Most smartphones have a feature where you can click through in the settings and block calls from a number. Try doing this consistently for a week or two, and you should see a drop in the number of calls coming through.” – Michael Alexis, CEO of TeamBuilding