The most trusted brands in Australia for wealth, prosperity and financial security

For the 22nd year, Reader’s Digest has commissioned an independent survey, in which we approach ordinary consumers to ask their opinions on what brands of products and services are important to them.

When it comes to trust, few areas are as important as those that help us build our wealth, safeguard our future and determine where and how we live. These were the brands that Australians have deemed Most Trusted when it comes to building wealth, achieving prosperity and financial security, and living the life of our dreams in 2021.

Find out more about the Trusted Brands here and find the full list of winners here.

In 2021, Australians have voted Bendigo Bank as their Bank of the Year.

Australia’s largest superannuation fund, run only for members, AustralianSuper prides itself on a history of strong, long-term performance and low fees. And its 2.4 million members agree.

Highly commended brands: Rest, HESTA

When it come to the Life Insurance brand they trust the most, the majority of respondents felt lucky they were with AAMI.

Highly commended brands: Suncorp, Allianz

This year, MediBank took out the top spot for the Health Insurance brand Aussies most stake their faith in.

Highly commended brands: Allianz, AAMI

AAMI were also voted the Most Trusted brand in the Home & Contents Insurance cateogory.

Highly commended brands: Allianz, Suncorp

Australians have once again chosen repeat-winner Suncorp as their Most Trusted Funeral Insurance brand.

Highly commended brands: Apia, Australian Seniors

With a reputation of delivering an exceptional standard of service to senior members of the community and their families, Anglicare Southern Queensland has been awarded Most Trusted Brand in Aged Care and Retirement Villages for the third time.

Highly commended brands: Australian Unity, Uniting Care

Voted Australia’s Most Trusted Property Developers for the third consecutive year, AVJennings has always championed the principles of community. That’s why it designs its master-planned residential communities to not only be a great place to live but foster a sense of community. And it’s been doing just that with great success for 89 years.

Highly commended brands: Metricon, Stockland

Entrusting someone with selling arguably our most prized possession – our home – takes a leap of faith. This year, Australians chose Ray White as the Real Estate Agency they trusted the most.

Highly commended brands: LJ Hooker, Harcourts

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