20 Most Trusted Brands in Australia
Coming off a year where our trust has never been more tested, with deadly dangers and testing lockdowns, the 22nd annual survey of Australia’s Most Trusted Brands has been revealed exclusively in Australian Reader’s Digest. The findings make for fascinating reading.
This is not a survey of the magazine’s readers. Australian Reader’s Digest commissioned an independent market research agency to conduct a stand-alone survey of a representative sample of more than 3,000 Australians. The full results, across 72 categories, appear exclusively in the magazine’s latest issue and can be found online here.
“Perhaps more than any other year previously, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely,” notes Australian Reader’s Digest Editor-in-Chief, Louise Waterson.
“As such, this year’s Top 20 list is itself a narrative of what matters to Australians in 2021, with the top brands offering protection and comfort.”
Read on to find out who made up the Top 20 list.
Last year, Band-Aid celebrated its 100th anniversary, and more importantly, a century of healing. With constant innovations and steadfast dependability, there’s a very good reason it’s our number one Most Trusted Brand overall… as well as the winner in the Plasters/Adhesive bandages category.
Australians have grown up with Dettol’s antiseptic range coming to the rescue for their cuts and scrapes, while its germ-destroying cleaning products have never been more highly valued. Little wonder then, that it was our second Most Trusted Brand overall and the winner in our First Aid category.