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20 Most Trusted Brands in Australia

20 Most Trusted Brands in Australia
Reader's Digest

Coming off a year where our trust has never been more tested, with deadly dangers and testing lockdowns, the 22nd annual survey of Australia’s Most Trusted Brands has been revealed exclusively in Australian Reader’s Digest. The findings make for fascinating reading.

This is not a survey of the magazine’s readers. Australian Reader’s Digest commissioned an independent market research agency to conduct a stand-alone survey of a representative sample of more than 3,000 Australians. The full results, across 72 categories, appear exclusively in the magazine’s latest issue and can be found online here.

“Perhaps more than any other year previously, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely,” notes Australian Reader’s Digest Editor-in-Chief, Louise Waterson.

“As such, this year’s Top 20 list is itself a narrative of what matters to Australians in 2021, with the top brands offering protection and comfort.”

Read on to find out who made up the Top 20 list.

1. Band-Aid

1. Band-Aid
Band-Aid

Last year, Band-Aid celebrated its 100th anniversary, and more importantly, a century of healing. With constant innovations and steadfast dependability, there’s a very good reason it’s our number one Most Trusted Brand overall… as well as the winner in the Plasters/Adhesive bandages category.

2. Dettol

2. Dettol
Dettol

Australians have grown up with Dettol’s antiseptic range coming to the rescue for their cuts and scrapes, while its germ-destroying cleaning products have never been more highly valued. Little wonder then, that it was our second Most Trusted Brand overall and the winner in our First Aid category.

3. Cancer Council Sunscreen

3. Cancer Council Sunscreen
Cancer Council Sunscreen

With the Cancer Council’s motto of protecting ourselves from the harsh Australian sun by following its well-known ‘slip, slop, slap, seek and slide’ measures deeply ingrained in the Aussie psyche, we know we can trust this brand to help keep us safe.

4. Western Star

4. Western Star
Western Star

With baking at an all-time high during pandemic stay-at-home periods, Aussies put their trust in Western Star to ensure their goodies always came up trumps.

5. Bridgestone

5. Bridgestone
Bridgestone

Retaining the title of Australia’s Most Trusted Tyre Brand for the eighth consecutive year (and the sole recipient since the category was introduced in 2014), Bridgestone has recently celebrated its 90th anniversary, drawing on its rich heritage and passion for innovation to deliver social and customer value.

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6. Cadbury

6. Cadbury
Cadbury

Enjoyed by generations of Australians since John Cadbury opened the first Australian factory in 1922, Cadbury is Australia’s number one confectionery brand for good reason – Cadbury Dairy Milk chocolate has never let us down.

7. Bunnings Warehouse

7. Bunnings Warehouse
Bunnings Warehouse

With ‘iso renos’ at an all-time high, Bunnings Warehouse became the institution we put our faith in to assist us in our DIY efforts. So much so, that this year it was also voted our Most Iconic Brand.

8. Dyson

8. Dyson
Dyson

Australians know that when they’re buying a Dyson product, they’re getting that famous Dyson technology they’ve come to know and trust.

9. Panadol

9. Panadol
Panadol

When pain gets in the way of life, it’s Panadol that Australians reach to first, safe in the knowledge that it can always be trusted to do the job right. That’s why it was also voted the winner in the Pain Relief category.

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